• Support the definition and execution of the Amplify go-to-market strategy across API management, integration, and AI Gateway capabilities • Contribute to product launches and release readiness, covering integration use cases such as application connectivity, hybrid architectures, legacy modernization, and partner onboarding • Ensure consistent positioning of Amplify as a unified integration and governance platform rather than a collection of point solutions • Develop and maintain Amplify messaging frameworks that clearly articulate the value of integration alongside APIs and AI • Create content covering integration-driven use cases, including hybrid integration, cloud migration, data orchestration, and regulated data flows • Own the execution of product marketing assets such as white papers, solution briefs, use cases, value decks, blogs, and campaign content • Adapt messaging by region, person, and industry with a strong focus on integration maturity and customer context • Build enablement tools that help sales and partners explain Amplify’s integration value in practical business terms • Develop pitch materials and FAQs addressing common integration challenges such as complexity, cost, governance, and scalability • Support analyst briefings and evaluations with clear narratives around integration, multi-pattern platforms, and AI readiness • Contribute to Gartner, Forrester, and IDC engagements with a focus on how Amplify bridges API management and integration • Track analyst and peer feedback on integration capabilities and feed insights back into messaging and positioning • Support the creation of customer stories and case studies highlighting real-world integration challenges and outcomes • Work with Field Marketing and Events teams to bring API/integration use cases to life through webinars, events, and campaigns • Ensure integration success stories are embedded into the broader Amplify platform narrative • Monitor trends in integration platforms, hybrid integration, iPaaS convergence, and AI-driven orchestration • Track competitors across both API, integration, and AI Gateway markets, including MuleSoft, Boomi, Kong, Apigee, Gravitee, WSO2 and all other key players in the market • Provide structured insights to support positioning decisions and roadmap discussions