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Role Description

SMG is seeking an AI Content Specialist to optimize and scale how we create content through AI-assisted workflows. Blending content marketing and storytelling expertise with deep knowledge of AI content strategy, you’ll develop and apply structured prompts, GPTs and reusable frameworks to generate high-quality content for social media, digital campaigns, SDR outreach and other marketing initiatives.

• Draft, write, and edit both AI-generated and original content across digital formats, applying strong storytelling principles to ensure clarity, engagement, and alignment with campaign goals.
• Translate marketing briefs and strategic direction into clear, compelling written content across digital channels.
• Build, review and refine AI outputs for tone, consistency, and effectiveness, ensuring all content meets brand and quality expectations.
• Track content performance metrics and use insights to steer future strategy and improve results.
• Stay ahead of the game on platform trends and AI tools, applying best practices to enhance workflow efficiency and content quality.
• Collaborate with Marketing team members to support campaign messaging, content planning, and execution timelines.
• Identify opportunities to improve content processes and suggest enhancements to AI prompts and systems.
• Share latest AI trends and support the team in AI best practices.

Qualifications

• Bachelor’s degree or equivalent work experience required.
• 2–3 years of experience in content development, digital marketing, communications, or related field.
• Strong knowledge of writing and editing across digital formats, with demonstrated strength in storytelling and content creation.
• Strong knowledge of large language models (e.g., ChatGPT) and AI-assisted content tools, including structured prompting and workflow application.
• Strong knowledge of digital marketing principles and content performance metrics.
• Demonstrated ability to translate strategic concepts into clear, engaging written content.
• Strong proofreading skills and attention to detail.
• Ability to manage multiple projects and deadlines in a fast-paced environment.

Benefits

• Work hard, have fun environment.
• Value-driven culture where we connect, collaborate & co-create.
• Remote-first company (fully remote).
• Unlimited PTO.
• Tech provided.
• Diverse, experienced, friendly team which will welcome you, support you and challenge you.

Company Description

SMG delivers the future of Unified Experience Management®, empowering brands to engage customers and employees like never before. Powered by Ignite®, our AI-native platform, and the industry’s only software-with-a-service (SwaS) approach, SMG provides real-time, predictive intelligence that turns brand, customer, and employee experience insights into action.