• Lead the development, launch and ongoing management of our website(s) and expanded Martech capabilities. • Lead a digital marketing function and work effectively with cross-functional teams and business partners to optimize performance. • Partner closely with Data and IT to deliver our MarTech roadmap and enhance the digital customer experience. • Integrate marketing technology to streamline operations, support customer preferences, and enable data-driven decision-making. • Track key performance indicators (KPIs) to measure the effectiveness of digital marketing initiatives and continue to optimize performance. • Partner closely with IT and Legal to maintain digital marketing compliance, manage and respect customer preferences, and enable relevant digital marketing communications. • Stay up to date with industry trends and emerging technologies to continuously improve digital marketing strategies and business outcomes. • Collaborate with key stakeholders to ensure alignment of digital marketing initiatives and business priorities. • Work closely with Data and IT teams to leverage market insights for strategic decision-making. • Support the broader marketing team by contributing to coordinated planning and department priorities. • Be a hands-on leader willing to dive into details and work alongside teammates to achieve goals. • Define and track digital marketing Objectives and Key Results (OKRs).