• Develop and execute a multi‑year strategy to grow the dewatering rental and services business, aligned with company goals • Identify market trends, competitor activity, and emerging opportunities to shape sales and operational priorities • Own forecasting, revenue planning, and margin improvement initiatives • Lead and mentor a team of sales professionals to achieve aggressive rental revenue, utilization, and profitability targets • Oversee strategic account management and support complex bids, proposals, and negotiations • Build and maintain strong relationships with customers in construction, mining, municipal, and industrial markets • Drive cross selling of pumps, treatment, monitoring, and related service offerings • Partner with operations leaders to optimize fleet deployment, asset rotation, maintenance planning, and logistics efficiency • Ensure consistent adherence to safety, quality, and regulatory standards across all rental operations • Champion a customer centric culture that prioritizes responsive service, technical expertise, and reliable execution • Resolve escalated customer issues and lead continuous improvement initiatives to enhance service performance • Recruit, develop, and motivate a high performing team of sales and service professionals