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Role Description

This role is focused on driving new business opportunities and supporting revenue growth through strategic lead generation and market development activities. The Inside Sales - Market Development Analyst works closely with Sales and Marketing teams to identify prospects, engage decision-makers, and convert opportunities into measurable business outcomes. The position requires a detail-oriented, proactive individual with strong analytical and communication skills who can operate effectively in a fast-paced, client-focused environment. The analyst will track and manage opportunities through the CRM, contribute to campaign planning, and help optimize processes for efficient lead generation. This is a high-impact role that supports both new client acquisition and engagement with existing accounts, enabling the broader sales organization to achieve growth objectives.

• Collaborate with Sales and Marketing teams to design and execute campaigns, including webinars, events, and promotional initiatives.
• Identify, qualify, and schedule business development calls with target company decision-makers.
• Monitor and analyze potential opportunities, providing insights to improve client awareness, engagement, and lead conversion.
• Maintain accurate records of prospect and client interactions in the CRM system, ensuring smooth information transfer to sales associates and account executives.
• Support market strategy development in partnership with senior sales staff and subject matter experts, including generating leads with new clients and re-engaging past clients.
• Respond to inbound web leads, conducting initial needs assessments and guiding potential clients through the early stages of engagement.
• Participate in other business development and administrative tasks as required to support sales goals.

Qualifications

• Minimum 2 years of experience in B2B lead generation or sales roles.
• Strong analytical skills with the ability to interpret business data and identify trends or opportunities.
• Excellent verbal and written communication skills, able to present information clearly to managers, clients, and internal teams.
• Strong interpersonal skills to build and maintain effective relationships across functions.
• Adaptability and quick learning in a rapidly changing environment.
• Practical problem-solving abilities with attention to detail and organization.
• Preferred experience in clinical research organizations, life sciences, or consulting environments.

Benefits

• Competitive health, dental, and vision insurance plans.
• 401(k) retirement plan with company match.
• Tuition reimbursement programs.
• Paid vacation, holidays, and sick leave.
• Flexible work hours and work-life balance initiatives.
• Optional pet insurance coverage.
• Opportunities for professional growth and development in a collaborative environment.