• Strategize and collaborate with the Sales team to identify target accounts and refine messaging strategies. • Conduct comprehensive research on target accounts to identify missing data and personalization opportunities. • Capture, manage, and analyze data metrics within Salesforce CRM systems to drive informed decision-making. • Integrate marketing content and buyer intent data into prospecting activities to enhance engagement and conversion rates. • Utilize Outreach sequences to streamline prospecting tasks and maintain organized workflows. • Implement Account-Based Marketing (ABM) and omnichannel methods to engage with multiple personas across diverse channels. • Meet or exceed prospecting activity KPIs (Sequencing, Calls, Videos, LinkedIn, Emails). • Align with the defined sales development team process for prospecting, hosting discovery calls, and passing qualified leads to Sales. • Nurture and track accounts showing promise for future pipeline development, prioritizing inbound leads and effectively managing and qualifying leads generated by Marketing. • Drive event attendance through proactive outreach and follow-up, converting event leads into qualified opportunities. • Participate in team prospecting challenges, continuous improvement sessions, and LinkedIn posting activities. • Share proven techniques and best practices with sales development team members to foster collective growth and success.