• Lead and own end-to-end campaign operations: Serve as the primary owner of the processes and systems that power campaign execution across Marketing. • Leadership communication & Strategic Influence: Communicate operational insights, campaign performance, lead flow health, and system implications to senior leadership. • Lead management & funnel operations: Optimize scoring, routing, enrichment, and lifecycle status tracking. • Design and scale cross-functional processes: Identify operational gaps and create scalable processes. • Drive continuous improvement: Introduce structured testing approaches and recommend enhancements based on testing results and performance patterns. • Ensure data governance, compliance, and system alignment: Support adherence to data governance standards and maintain clean and reliable data flows.