Scalable Single Cell Sequencing Without the Instrument

Marketing Technology Manager

Marketing OperationsMarketing OperationsFull TimeRemoteTeam 11-50Since 2018H1B SponsorCompany Site LinkedIn

Location

Washington

Posted

44 days ago

Salary

Not specified

Bachelor Degree5 yrs expEnglishJava ScriptWord Press

Job Description

• Own and evolve Parse Biosciences' marketing technology ecosystem • Design, execute, and optimize marketing automation workflows in HubSpot across email, web, and social channels • Develop lead nurturing and scoring models that improve conversion rates and sales handoff quality • Identify and implement AI-assisted marketing tools • Extend our marketing stack through API integrations • Manage and enhance our WordPress website with a focus on conversion optimization and user experience • Own centralized reporting dashboards consolidating metrics across all digital channels • Develop and support account-based marketing programs targeting key accounts • Ensure all marketing activities comply with GDPR, CCPA, and emerging privacy regulations.

Job Requirements

Bachelor’s degree in Marketing, Business, Computer Science, or similar
5+ years of experience in digital marketing with progressive technical responsibility
Advanced-level proficiency in HubSpot Marketing Hub Enterprise
Strong WordPress skills and familiarity with modern web technologies
Demonstrated experience building and maintaining API integrations
Solid command of SEO principles and emerging AEO tactics
Proficiency in Google Analytics and experience building custom reporting dashboards
Understanding of B2B sales pipelines and marketing's role in revenue generation
Experience with AI-assisted marketing tools and AI coding assistants
Experience with account-based marketing platforms
Working knowledge of HTML, CSS, and JavaScript
Familiarity with data privacy regulations and compliance requirements.

Benefits

This position is home office based and will require a reliable internet connection and a suitable workspace to fulfill job duties effectively.
Regular communication and collaboration with team members will occur virtually through Zoom meetings, instant messaging, and email.
Travel requirements: This position does require visits to our Seattle HQ one or two times per quarter. Applicable travel expenses will be covered by Parse.