• Own the setup, QA, monitoring, and reporting of D2C lifecycle campaigns, as well as ongoing segmentation updates within Braze • Provide regular updates on test performance to stakeholders and highlight any potential execution issues early on • Own the lifecycle marketing promo calendar, ensuring that campaigns and audiences are not conflicting, and deadlines are met • Review requests from cross-functional partners for lifecycle support (campaigns, email capture integrations, etc.) and own the feedback and execution loop between teams • Be our data champion, submitting requests for new data points in Braze and monitoring any data degradation • Partner with PMM on promotional cycles, owning the delivery schedule for CLM • Partner with the VP and Sr. Manager on the Lifecycle team on the execution of the ongoing prospect testing roadmap, as well as ongoing member welcome series outreach. Analyze test results and provide insights to help drive future test cycles