• Develop and execute multichannel growth strategies across paid, owned, and earned channels with a close focus on opportunities to generate leads and cross-sell to our current customer base • Build and manage a structured marketing roadmap (A/B tests, funnel optimization, landing page tests, etc.) • Create and accelerate an email strategy that encompasses drip campaigns and newsletters and leverages retargeting across other platforms • Establish and own key growth metrics such as LTV, conversion rates, and retention and deliver against cross-selling revenue targets • Collaborate with sales and operations teams to implement growth loops and improve onboarding flows • Manage paid acquisition campaigns (search, social, display, programmatic) with a focus on efficiency and scale • Develop segmentation strategies and personalized messaging across email and SMS • Report on performance, insights, and recommendations to leadership • Analyze performance data to identify trends, opportunities, and bottlenecks across the customer journey • Stay current on growth tools, emerging platforms, and best practices