• Develop and execute a scalable ABM strategy aligned to go-to-market priorities and revenue goals. • Define and manage target account segments (strategic, named, and programmatic) in partnership with Sales and RevOps. • Build account plans, buying group strategies, and messaging frameworks for priority accounts. • Plan and launch multi-channel ABM campaigns across email, paid media, website personalization, events, direct mail, and sales plays. • Partner with Content and Product Marketing to tailor messaging by persona, industry, and account maturity. • Orchestrate coordinated marketing and sales touchpoints into cohesive account experiences. • Act as the primary ABM partner to Sales and SDR teams. • Enable Sales with account insights, intent signals, campaign context, and ABM playbooks. • Support account planning, deal acceleration, and expansion initiatives with targeted programs. • Define and track ABM success metrics including account engagement, pipeline influence, deal velocity, and revenue impact. • Build dashboards and reporting to communicate ABM performance to Marketing and Sales leadership. • Continuously test, learn, and optimize campaigns based on performance data and sales feedback. • Own and optimize ABM-related tools and platforms (e.g., CRM, marketing automation, intent data, ABM advertising platforms). • Partner with RevOps to ensure clean data, account alignment, and accurate attribution. • Document processes and build repeatable ABM playbooks as the program scales.