• Build and lead the Coupa Sales team in the region, enabling them with sales processes, best practices, and ongoing training, including Business Value Selling and Challenger Sale methodologies. • Deliver weekly sales updates and maintain accurate records in Salesforce to ensure visibility and accountability. • Develop and present executive-level sales proposals, engaging with C-level prospects to communicate Coupa’s strategic value and drive deals to closure. • Create targeted sales plans and account penetration models for key accounts, sub-regions, and vertical segments to maximize market coverage and opportunity access. • Execute field sales campaigns focused on targeted verticals and competitive take-out strategies while co-selling with in-country Alliance Partners as needed. • Develop localized sales enablement content, competitive positioning, and messaging to support the regional sales team’s effectiveness and success.