• Research and identify target brands using SmartScout, Keepa, LinkedIn, and other data sources • Build and maintain a qualified prospect list in HubSpot aligned to our ICP • Execute multi-channel outbound campaigns (email, LinkedIn, phone) to generate qualified discovery calls • Qualify inbound leads against our ICP criteria (category fit, revenue threshold, operational complexity, margin profile) • Conduct initial discovery conversations to assess fit before handing off to senior team members • Build and optimize outreach sequences, automations, and workflows using tools like Clay, Instantly, Dripify, or similar • Collaborate with marketing on campaign messaging, lead magnets, and event outreach • Maintain disciplined CRM hygiene—notes, next steps, pipeline accuracy