• Partner with Search team members on paid search strategy and performance discussions. • Proactively identify areas for optimization and innovation across accounts. • Oversee end-to-end execution of paid search campaigns, including account setup, budget pacing, optimization, and reporting. • Actively manage campaigns using Google Ads, Google Ads Editor, and SA360. • Monitor performance across Google Ads, Microsoft Advertising, and other search platforms to ensure KPIs are met. • Translate insights into actionable next steps that drive measurable client impact. • Collaborate with internal teams to ensure campaign execution aligns with client objectives. • Deliver clear, data-driven performance reports and insights to clients. • Recommend testing strategies, budget allocation shifts, and bid strategy adjustments based on performance trends. • Ensure accuracy, consistency, and timeliness of reporting.