• Serve as the primary client contact for paid search strategy and performance discussions. • Develop and present strategic roadmaps, testing plans, and growth opportunities tailored to client goals. • Proactively identify areas for optimization and innovation across accounts. • Oversee end-to-end execution of paid search campaigns, including account setup, budget pacing, optimization, and reporting. • Actively manage campaigns using Google Ads, Google Ads Editor, SA360, and Google Analytics. • Monitor performance across Google Ads, Microsoft Advertising, and other search platforms to ensure KPIs are met. • Collaborate with internal teams to ensure campaign execution aligns with client objectives. • Provide mentorship and guidance to junior team members, ensuring best practices are consistently applied. • Deliver clear, data-driven performance reports and insights to clients. • Recommend testing strategies, budget allocation shifts, and bid strategy adjustments based on performance trends.