• Lead the planning, development, and production of high-quality brand content across formats — web, blog, video, social, and thought leadership • Manage the editorial calendar, ensuring consistent narrative flow aligned with corporate messaging and key launches • Collaborate with internal subject matter experts and agency partners to bring complex technical stories to life with clarity and impact • Oversee creation of brand anchor assets (e.g., annual thought leadership report, customer spotlight series, and executive narratives) • Translate brand narratives into integrated activation plans across web, social, paid media, and events • Partner with demand generation on distribution strategy to maximize content visibility and engagement • Collaborate with product marketing to align content themes and messaging across campaigns and launches • Support executive thought leadership programs through owned and earned content distribution • Own the execution of brand sponsorships, events, and experiential activations that reinforce the corporate narrative • Manage relationships with event partners, podcasts, and communities to ensure strong brand representation and measurable ROI • Lead planning and execution of brand moments at industry events from booth experiences to speaking engagements to media partnerships • Partner with customer marketing to include customer voices in experiential activations (panels, case spotlights, collaborative campaigns)