• An execution-focused role responsible for building, launching, QA’ing, and optimising paid media campaigns across Programmatic (DSPs), Meta, and Google PPC. • Media Strategy Development: Translate the channel strategy provided by the Head of Media into executable campaign plans (audiences, bids, budgets, formats) per GEO/brand. • Propose small, data-backed test ideas (creatives, placements, keywords) aligned to quarterly objectives. • Campaign Management: Build and launch campaigns/ad sets; apply naming conventions, UTM hygiene, and destination checks. • Traffick creatives (static/HTML5/short video); implement allow/block lists, frequency caps, and brand-safety presets. • Monitor daily pacing vs. plan; execute optimizations (bids/budgets, negatives, placements) under clear guardrails. • Vendor and Partner Management: Coordinate with DSP reps/support on trafficking issues as delegated; raise tickets and document resolutions. • Collaborate with creative partners to ensure spec-correct assets and timely rotations. • Performance Analysis and Reporting: Oversee daily/weekly performance sheets and dashboards; highlight anomalies and “next actions.” • Verify S2S postbacks, click IDs, and CAPI/Enhanced Conversions status with seniors; log fixes. • Brand Management: Enforce platform policies, age-gating, disclaimers, and landing-page/domain hygiene. • Proactively flag any compliance risks (ad rejections, policy warnings) for swift remediation.