• Develop, implement and monitor marketing strategies and campaigns, using analytics to attract prospective tenants to optimize performance. • Oversee digital performance marketing (SEO, SEM, paid social, Google Performance Max) and manage budgets to maximize ROI. • Coordinate production of marketing collateral and ensure all materials align with brand standards and guidelines. • Draft, present, and maintain an Annual Business Marketing Plan for each assigned community, outlining key initiatives, seasonal campaigns, digital advertising strategy, outreach efforts, and event programming for the year ahead. • Manage and optimize AppFolio CRM workflows, ensuring effective lead management, campaign integration, and data-driven insights to improve conversions. • Partner with onsite leasing teams to develop community-level campaigns, events, and outreach initiatives. • Oversee social media strategies and reputation management platforms to drive engagement, surveys, and brand trust. • Develop and maintain relationships with external vendors such as ILS advertisers, prop tech partners, designers, and printers. • Plan and execute resident and community engagement initiatives, including events, referral programs, and partnerships with local businesses and organizations to enhance brand visibility. • Stay up-to-date on industry trends, best practices, and emerging technologies in apartment marketing. • Provide training and support to leasing teams on marketing initiatives and strategies. • Report on marketing performance, including key metrics and insights, to asset and regional managers.