• Analyze AMER pipeline performance across Enterprise and Major segments to identify gaps in pipeline coverage, conversion, and velocity. • Translate insights into targeted marketing programs designed to address funnel risk and accelerate pipeline creation and progression. • Develop and execute high-impact marketing initiatives designed to engage new buying groups and expand influence within priority accounts. • Create programs focused on progressing engaged accounts further into the funnel and increasing opportunity momentum. • Act as a central orchestrator across GTM stakeholders to ensure coordinated execution against regional pipeline priorities. • Identify high-value Enterprise and Major accounts where targeted marketing investment can materially influence pipeline creation. • Develop new marketing programs designed to drive pipeline and revenue impact. • Capture learnings from program experimentation and execution across AMER and translate them into repeatable playbooks and frameworks that improve marketing effectiveness and pipeline performance.