• Lead the creation and execution of marketing campaigns, programs, events, and activities with strategic technology partners. • Collaborate closely with the Revenue Marketing, Partnerships, and Product Marketing teams to ensure GTM partner plans align with dbt Labs’ broader business goals. • Build and nurture relationships with marketing counterparts at key partners like Snowflake, Google, AWS, Microsoft, and Databricks to align on co-marketing efforts and shared objectives. • Clearly articulate the value of dbt to partners and support them in promoting the platform internally and to their customer base. • Own the development of joint messaging and co-branded assets—including blogs, webinars, solution briefs, and presentation decks—ensuring alignment and consistency across all public-facing content. • Create internal enablement materials to educate and empower sales teams to leverage partner campaigns and initiatives. • Gain a deep understanding of partner business strategies and priorities; design co-marketing programs that provide mutual value. • Set and manage OKRs, track program performance, and deliver quarterly reviews with partners to assess impact, identify opportunities, and ensure strategic alignment. • Develop annual GTM marketing plans tailored to individual partners, accounting for geographic and vertical-specific nuances. • Exercise strategic judgment in deciding which partner activities to pursue and how best to allocate time and resources for maximum impact.