• Lead the end-to-end rollout of Asana across the organization, including discovery, design, configuration, testing, and launch • Design scalable Asana structures including teams, projects, portfolios, workflows, rules, automations, and reporting • Translate business processes into efficient, standardized Asana workflows across functions (Engineering, Product, Marketing, Operations, HR, etc.) • Establish governance, naming conventions, templates, and usage standards to ensure long-term scalability • Act as the change leader for the Asana rollout, ensuring strong adoption and sustained usage • Partner with executive sponsors and department leaders to align Asana usage with business goals • Identify change risks and resistance points, and proactively address them through communication, training, and reinforcement • Define success metrics for adoption, efficiency, and impact • Develop and deliver role-based training for all employees, including individual contributors, managers and program leaders, and executive leadership • Create documentation, playbooks, onboarding guides, and best-practice resources • Collaborate with cross-functional stakeholders to continuously improve workflows • Assess current project and program management maturity and recommend improvements • Optimize Asana usage over time based on feedback, metrics, and evolving business needs • Support integrations with tools such as Slack, Jira, Salesforce, Google Workspace, or others as applicable