• Build and maintain strong relationships with all members of the LTC resident care team, including physicians, physician-extenders (NP/PA), consultant pharmacists, dispensing pharmacists, and nursing facility leadership/staff. • Promote Acadia products by delivering compliant clinical, disease state, and reimbursement education tailored to customer needs. • Identify and address customer questions, concerns, and objections with advanced selling skills. • Develop deep knowledge of customers, practices, and local/regional market trends; apply this insight to business planning. • Create and execute quarterly territory business/action plans, leveraging data to maximize reach, frequency, and impact within budget. • Provide guidance on pricing, reimbursement, and LTC-specific profitability parameters; act as liaison between customers and Acadia for access-related questions. • Collaborate with sales management, territory teammates, and cross-functional partners (e.g., managed markets, marketing, operations, training) to address business needs. • Represent Acadia at conferences, exhibits, product launches, and training sessions; contribute to regional and national initiatives. • Mentor and train new/junior Sales Specialists; share field insights and participate in cross-functional projects. • Maintain compliance with all regulatory requirements, company policies, and LTC regulations affecting medication use and resident care.