Instacart

Instacart invites the world to share love through food. This is how homemade is made.

Marketing Manager II, Enterprise Product Marketing

Product MarketingProduct MarketingFull TimeRemoteTeam 1,001-5,000Since 2012H1B SponsorCompany SiteLinkedIn

Location

California + 18 moreAll locations: California, Colorado, Connecticut, District of Columbia, Hawaii, Illinois, Maine, New Hampshire, New Jersey, New York, Oregon, Maryland, Massachusetts, Pennsylvania, Rhode Island, Texas, Vermont, Virginia, Washington

Posted

68 days ago

Salary

$126K - $168K / year

Bachelor Degree6 yrs expEnglish

Job Description

• Develop clear, differentiated positioning and messaging for enterprise e-commerce products across the Instacart Marketplace, Storefront, Storefront Pro, and Fulfillment Services. • Lead insight-led go-to-market strategy and execution for product enhancements and priority feature suites, driving adoption through sales enablement, content, and coordinated campaigns. • Build scalable sales tools, master narratives, and educational resources that equip commercial teams and help retailers understand product value and best practices. • Support retailer growth programs by developing best practice materials, success stories, nurture content, and demand pathways across the full suite of e-commerce offerings. • Partner with Product, S&P, and Research to synthesize customer, market, and competitive insights that inform GTM planning and strengthen product differentiation.

Job Requirements

  • 6-10 years of experience in enterprise SaaS or technology product/B2B marketing, ideally with exposure to retail, grocery, or e-commerce.
  • Strong communicator and writer with the ability to distill complex products into compelling narratives and GTM assets.
  • Proven ability to run cross-functional launch processes and deliver integrated programs that drive product adoption and commercial impact.
  • Experience translating customer, market, and competitive insights into messaging, positioning, and strategic recommendations.
  • Highly organized with strong project management skills and an execution-first mindset, comfortable managing multiple priorities in a fast-paced environment.
  • Collaborative team player able to influence stakeholders across product and commercial teams
  • Skilled at insights-led content creation, including presentations, articles, and educational videos.
  • Experience marketing to various company sizes from large enterprises to small/medium sized businesses (preferred)
  • Experience marketing to a Retailer/Grocery audience (preferred)
  • Experience working for a high-growth company or start-up (preferred)
  • Technical proficiency (preferred)

Benefits

  • Competitive salary
  • Flexible work arrangements
  • Health insurance
  • Retirement plans

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