• Serve as a liaison between business stakeholders and technical implementation: assist with defining and scoping requests. • Perform enhancements, automation, and development within Salesforce: adjust system logic, build complex flows, expand modules, and refine existing functionality for better scalability. • Build and maintain dashboards, reports, and other visualizations to support business insights, as well as validation rules to ensure data quality. • Produce both technical documentation (code, system behavior, integration points) and process documentation (how the business uses Salesforce, workflows, etc.). • Review the current state of Salesforce setup to identify gaps, inefficiencies, or risks; provide recommendations to set up better long-term scalability and success. • Handle day-to-day requests: bug fixes, small enhancements, and questions from users. • Admin responsibility: reviewing/administering structure, permissions, etc.