• Serve as digital marketing SME, partner with program leads and marketing colleagues on areas of improvement to digital properties. • Lead implementation of initiatives. • Serve as internal steward for PM Pediatric Care's digital acquisition funnel. • Work with creative colleagues to maintain quality and visibility of digital ads. • Advise team members on best practices for digital marketing and SEO. • Serve as key operator of Hubspot platform. • Recommend new automations and programs to leverage our platforms. • Direct the distribution of e-newsletters, e-promotions, and SMS campaigns. • Establish measurable lead generation programs to drive new patient volume. • Foster and maintain relationships with internal and external technology teams.