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Customer Lifecycle Marketing Manager

MarketingMarketingFull TimeRemoteTeam 5,001-10,000Since 1983H1B SponsorCompany SiteLinkedIn

Location

Maine

Posted

38 days ago

Salary

$85.6K - $98.6K / year

Bachelor Degree5 yrs expEnglish

Job Description

• Develop and implement ongoing programs & campaigns that enhance customer engagement, adoption, and retention • Build and execute multi-channel customer-focused campaigns • Spend time with customers to understand pain points and improve the customer experience • Track key metrics to evaluate the success of lifecycle initiatives • Partner with the business and Digital Marketing team to align on strategies • Manage risks and resolve issues impacting deliverables or objectives • Deliver campaigns on time and on budget • Lead ongoing reporting and evaluation of campaign results

Job Requirements

  • Bachelor’s degree in Business, Marketing, or related field
  • 5+ years of B2B marketing experience, ideally in the Financial Industry, Payments or Fintech
  • Proven success in lifecycle/retention strategies across digital and multi-channel campaigns
  • Strong quantitative, analytical, and pipeline management skills
  • Ability to synthesize data into actionable insights
  • Excellent organizational, communication, and interpersonal skills
  • Ability to manage complex projects and influence stakeholders
  • Experience with marketing automation technology

Benefits

  • Health, dental and vision insurances
  • Retirement savings plan
  • Paid time off
  • Health savings account
  • Flexible spending accounts
  • Life insurance
  • Disability insurance
  • Tuition reimbursement
  • Quarterly or annual bonus based on role and applicable plan

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