• Develop and maintain clear, differentiated positioning and messaging for Strivacity’s products and capabilities • Translate technical product functionality into value-based messaging that resonates with buyers, users, and partners • Contribute to messaging for Strivacity’s AI agent capabilities in alignment with customer needs and market readiness • Ensure consistency across external communications including website copy, sales collateral, campaigns, and analyst-facing materials • Create and maintain sales enablement assets such as presentations, datasheets, white papers, case studies, and web content • Support sales training on positioning, competitive differentiation, and effective use of enablement materials • Partner with sales leadership to identify enablement gaps and prioritize improvements • Maintain a strong understanding of market dynamics, customer needs, and sales feedback • Develop and maintain buyer personas, buying profiles, and ideal customer profiles for priority segments • Participate in buyer, customer, and win-loss interviews and translate insights into actionable guidance • Support competitive analysis and battlecards to help sales teams navigate competitive conversations • Partner with Product on launches and roadmap-related messaging informed by market needs • Work with Marketing to support awareness and demand generation programs aligned to target personas • Collaborate with Customer Success to help develop customer stories, case studies, and testimonials • Support partner and alliance marketing efforts with joint messaging and collateral as needed