• Own the end-to-end strategy and execution for all events (trade shows, field events, executive dinners, roadshows, webinars, virtual events) • Build an annual and quarterly event calendar aligned to GTM priorities and revenue goals • Partner with Sales to design events that drive pipeline, meetings, and deal acceleration • Manage event budgets, forecasting, ROI tracking, and post-event reporting • Oversee booth strategy, messaging, demos, sponsorships, and onsite execution • Plan and execute hosted events (dinners, happy hours, customer roundtables) • Collaborate with Demand Gen on pre-event promotion and post-event follow-up campaigns • Work with Brand Marketing to ensure strong positioning and messaging at events • Coordinate vendors, venues, contractors, and internal stakeholders • Measure and report on success metrics (leads, meetings, pipeline, influenced revenue