LOCATION: Fully Remote (30% Travel) 

REPORTS TO: Yourgi President 

SALARY: $225,000-$275,000 

BONUS: up to 30% of salary 

Key Responsibilities 

• Member of Yourgi leadership team 

• Large team leadership, team hiring/growth, and direction setting 

• Executive alignment and communication, including board of directors 

• Define and evolve Yourgi’s brand narrative to resonate with both pet parents and pet care professionals 

• Build trust and credibility in a category where care, safety, and reliability are essential 

• Create the marketing/revenue strategy and activate the hyperlocal plan across owned, earned, and paid channels 

• Maximize bookings/revenue and generate self-sustaining atomic networks in each city/market 

• Lead the comprehensive demand-side go-to-market strategy and execution, from traffic origination to revenue 

• Traffic origination: bring new, high-quality visits to Yourgi, prioritizing direct and earned traffic 

• New account creation: convert traffic to new Yourgi account signups that have high intent to book 

• New bookings: incentivize new account signups to place their 1st booking through a clear value proposition and rewards 

• Repeat bookings: influence repeat bookings based on a best-in-class 1st booking experience, a clear reason to return, and rewards 

• Partner with Product, Engineering, and Growth and Operations to optimize the consumer journey and maximize revenue 

• Use data and consumer insights to continuously refine messaging, positioning, and channel mix over time 

Skills:  

• Proven success building and scaling marketing strategies and revenue at a B2C digital marketplace company (pet industry experience is a plus but not required)  

• Demonstrated ability to manage a holistic marketing plan and roadmap across multiple user groups and maturity stages 

• Experience in early-stage or growth-stage startup environments 

• Comfort leading through ambiguity and rapid test & learn tactics 

• Strong analytical and hypothesis-driven decision-making skills  

• Excellent communication and the ability to rally teams around a shared vision  

• Passion for building delightful consumer experiences—especially those that involve pets 

Qualifications 

• Bachelor’s degree in marketing, business, economics, sales, operations, or a related field (MBA preferred but not required) 

• 10+ years experience in marketing, growth, revenue generation and ownership, and/or business development 

• 3+ years of B2C digital marketplace experience with expertise in activating atomic networks at a hyperlocal level 

• Comprehensive marketing leadership and expertise across creative, brand, hyperlocal activation, growth, social/influencers, affiliate, partnership, PR, and CRM/loyalty 

• Proven track record in scaling consumer products and/or digital marketplaces, ideally within pet tech, wellness, e-commerce, or services 

• Strong business acumen, with the ability to connect product vision to company strategy and financial outcomes 

• Deep understanding of pet owner needs, digital user journeys, and marketplace dynamics 

• Demonstrated ability to lead high-growth organizations through change, ambiguity, and rapid iteration 

• Exceptional communication, leadership, and stakeholder alignment skills. 

• Data-driven mindset with fluency in marketing analytics, experimentation, and user insights. 

• Passion for pets and commitment to creating value for pet families and care providers alike. 

PERKS: 

• Health, vision, dental, long & short-term disability, and Life insurance 

• A Startup mentality company with stable funding 

• 401k match 

• Pet Care discounts 

• Flexible Time OFF 

• Parental Leave 

• Opportunity to grow your career with a network of like-minded professionals