• Streamline and optimize marketing processes—including campaign creation, audience segmentation • Partner with Marketing, Marketing Intelligence and Sales Operations teams to identify and scope opportunities for AI-driven solutions and technology adoption across teams • Integrate AI APIs, MCP Servers, and other automation tools to build agents and workflows that improve Marketing’s Go-to-Market motions • Own how and where we utilize AI to drive optimization, productivity, and cost savings • Architect, build, and deploy AI prototypes and scalable automated workflows (integrating LLMs and AI APIs) to proactively eliminate friction and drive efficiency gains across end-to-end marketing processes • Create and maintain technical documentation and training materials to ensure adherence to operational best practices and increase team self-sufficiency • Own and manage a 15+ Marketing tooling suite • Own integrations, optimizations, and access management across the marketing tech stack, including vendor management, administration, and maintaining a forward-looking tooling roadmap • Partner closely with SDR and Sales leaders to support lead funnel management and routing, lead processing, SLA management, and lead scoring and qualification frameworks