• Define clear product positioning and messaging that resonates with target audiences across various channels. • Develop and implement a data-driven product marketing strategy that aligns with overall business objectives. • Track and analyze key performance metrics (KPIs) to measure the effectiveness of product marketing initiatives and identify areas for improvement. • Lead the development and execution of go-to-market plans for new product launches and product updates. Collaborate closely with cross-functional teams including product management, sales, customer success, and marketing to drive successful launches and adoption. • Partner with the sales team to develop sales enablement materials, including presentations, collateral, and training programs, to support the sales process and drive revenue growth. • Work closely with the customer success and product teams to drive adoption, gather customer feedback and insights. Use data-driven insights to continuously optimize product positioning, messaging, and marketing strategies. • Build and lead a high-performing product marketing team, providing mentorship, guidance, and professional development opportunities to team members. • Conduct in-depth market research and analysis to identify customer needs, emerging trends, and competitive insights. • Collaborate with product management, sales, customer success, and engineering teams to ensure seamless product launches and go-to-market initiatives. • Develop and manage product marketing programs and campaigns across digital, social media, and traditional channels. • Stay abreast of industry trends and best practices in product marketing. • Represent the company at industry events and conferences as a product marketing thought leader.