• Own and drive the end-to-end lifecycle marketing strategy across acquisition, nurture, conversion, onboarding, retention, expansion, and advocacy, with clear performance goals tied to pipeline contribution, conversion rates, customer retention, and lifetime value. • Translate business priorities into lifecycle programs that materially improve funnel performance, customer engagement, and revenue outcomes. • Establish clear success metrics and reporting frameworks to evaluate lifecycle effectiveness, incremental lift, and ROI. • Lead the consolidation and migration of multiple brands from various Marketing Automation Platforms (MAPs) into Marketo, owning both strategy and execution across: Campaigns, programs, content, and landing pages, Reporting and analytics, Scoring models, data architecture, compliance, and governance requirements. • Own and optimize Marketo instance(s) to meet the needs of individual solution brands, leveraging advanced automation, personalization, dynamic content, and scalable program design. • Develop and maintain a clean, scalable data architecture that supports segmentation, scoring, attribution, and closed-loop reporting across the lifecycle. • Manage and oversee day-to-day lifecycle and marketing automation activities, including campaign setup, segmentation, scheduling, QA testing, tagging, and deployment of one-time, recurring, triggered, and dynamic campaigns. • Continuously optimize existing automated programs and launch new initiatives based on customer insights, behavioral data, and performance trends. • Analyze content, messaging, CTAs, landing pages, and funnel performance to inform strategy and drive ongoing improvement. • Proactively troubleshoot technical issues related to data integrations, lead scoring, CRM sync, and campaign execution prior to launch. • Partner closely with Demand and Digital teams to align lifecycle programs with lead quality strategy, acquisition performance, and funnel efficiency. • Act as a core lifecycle partner to Customer Marketing, aligning onboarding, retention, expansion, and advocacy programs to customer needs, adoption milestones, and growth opportunities. • Collaborate with Sales, RevOps, and Product teams to ensure lifecycle programs support sales motions, customer experience, and roadmap priorities. • Own lifecycle prioritization and roadmap planning, making clear trade-offs based on business impact, resource constraints, and performance data — not just inbound stakeholder requests. • Balance short-term execution needs with long-term platform scalability and strategic investments. • Create a culture of curiosity, experimentation, and operational rigor, continuously improving how lifecycle work is planned, executed, and measured. • Lead, mentor, and grow a team of lifecycle and marketing automation specialists, developing deep subject-matter expertise and a strong ownership mindset. Set clear expectations, provide coaching, and ensure high standards for execution, quality, and accountability across the team.