**Key Responsibilities** **Digital Marketing & Campaign Execution** - Execute and manage the scheduling and delivery of digital marketing campaigns aligned with approved organizational priorities that advance awareness, community engagement, and fundraising goals. - Manage and optimize Cure HHT’s digital platforms, including email marketing (Mailchimp/MCAE), website (WordPress), and social media channels. - Collaborate with the Philanthropy, Education & Community Engagement, Research, National Healthcare Programs, and Therapeutics teams to execute giving campaigns, peer-to-peer drives, research, and awareness initiatives. - Implement campaign objectives, calls to action, and audience targeting as defined in campaign briefs and strategic plans. - Manage production and logistics for all organizational direct mail campaigns, including fundraising appeals, newsletters, and clinical care and research program mailers, ensuring alignment across print and digital channels. **Analytics, Data, and Optimization** - Monitor and analyze marketing metrics across all channels (email, website, social, paid ads), producing monthly performance reports for leadership. - Monitor and report on campaign performance, providing data-informed insights and recommendations to support optimization decisions led by senior marketing leadership. - Manage SEO, Google Analytics, and digital advertising (e.g., Google Ad Grants, Meta Ads) to expand reach and drive conversion. - Support the development and maintenance of marketing performance dashboards by preparing data, reports, and summaries for leadership review. **Website & Email Management** - Manage day-to-day website updates and content publishing in alignment with brand standards and strategic direction. - Manage website updates, landing pages, and blog posts in collaboration with the Content & Brand Strategy Manager. - Execute email marketing campaigns, list management, and automation in alignment with approved strategy and messaging frameworks. - Ensure all digital content follows accessibility and brand standards. **Cross-Functional Collaboration & Support** - Partner with the Sr. Manager, Content & Brand Strategy to deploy storytelling content through digital channels and social campaigns. - Support the Manager, Patient Education & Events, and Sr. Manager, Community Engagement by promoting programs, webinars, and events through integrated digital and print campaigns. - Collaborate with Philanthropy and program teams to align digital execution with campaign timelines and messaging direction. - Maintain an organization-wide content calendar in partnership with the Sr. Manager, Content & Brand Strategy. **Systems, Tools, and Vendor Management** - Manage assigned vendor relationships in alignment with approved scopes of work and budgets. - Identify system needs and provide recommendations for tools or enhancements for leadership review and approval. **Continuous Improvement** - Stay current with emerging trends in digital marketing, nonprofit communications, and analytics. - Test and pilot approved digital tactics to improve engagement and conversions. - Regularly review KPIs to identify opportunities for innovation and growth.