• Deeply understand the connection of various journey marketing channels/levers to our key business metrics. Enact strategies and tactics to generate greater returns from our investments in them. • Ensure cohesion and orchestration across our owned channels and surfaces. • Own our eCommerce engine. Lead a multi-faceted DTC marketing and merchandising team to optimize our eCommerce revenues and other core metrics. • Partner with brand and creative leadership to ensure strong connectivity of our messaging across paid and owned surfaces. • Serve as the thought leader and owner for our Journey Marketing technology stack, including “built” and bought technology in service of the vision. • Own the framework for and governance around our 1st-party promotional guardrails (ensuring relevance and avoiding hyper-frequency). • Partner with business group leaders to ensure Journey Marketing activities reflect their broader vision and priorities. • Maximize the sell-in of our devices (e.g. Tiles and Pet GPS) to our 95M+ app users leveraging lifecycle channels, native product surfaces and our owned advertising footprint (we are an ad publisher). • Set a compelling vision for our next chapter of lifecycle marketing, rooted in programmatic, personalized and AI-driven approaches. • Partner with Finance and Analytics leadership to create a best-in-class framework for performance reporting and the surfacing of actionable insight. Create and lead forums for sharing these insights with leadership and other vested constituents.