• Develop and refine Ideal Customer Profiles (ICPs) in partnership with sales, product marketing, and revenue operations to support effective targeting and segmentation strategies. • Plan and execute integrated, multi-channel lead generation and demand programs across email, paid media, social, content syndication, events, and outbound motions. • Support and execute account-based marketing (ABM) programs for priority segments and named accounts, aligning messaging, channels, and offers to buying committees. • Partner closely with sales to align marketing campaigns with outbound and account-based efforts, ensuring coordination on targeting, timing, and messaging. • Own campaign strategy, planning, execution, and optimization from concept through launch, reporting, and iteration. • Create and manage campaign content, including email copy, landing pages, ads, event promotions, social media posts, and related assets tailored to target audiences. • Provide clear guidance on audience segmentation, creative direction, channel mix, and calls to action (CTAs) to maximize engagement, conversion, and lead quality. • Partner with creative and design teams to ensure campaign visuals and messaging align with brand standards and strategic objectives. • Support competitive displacement and growth initiatives by translating competitive insights and value propositions into targeted campaigns and messaging. • Plan and execute webinars, virtual events, field events, and third-party conferences as part of integrated lead and pipeline generation strategies. • Coordinate pre-event promotion, live or on-site execution support, and post-event follow-up campaigns in collaboration with sales and marketing operations. • Monitor and analyze campaign performance across channels and funnel stages, using data to continuously optimize results and inform future strategy. • Partner with marketing operations to implement, test, and optimize marketing automation workflows, lead routing, and scoring processes. • Stay current on industry trends, marketing best practices, and emerging channels to continuously improve campaign effectiveness. • Perform other duties as needed. • Share campaign results, insights, and learnings with cross-functional stakeholders to support ongoing planning and optimization.