• Work closely with industry executive stakeholders on developing and implementing a comprehensive marketing plan • Plan and execute multi-channel marketing campaigns across email, webinars, paid media, content syndication, events, and other channels • Enable collaboration and integration with teammates and cross-company stakeholders • Write/edit compelling blogs, eBooks, infographics, case studies, and other marketing collateral to display our expertise • Develop and curate engaging content for our website, social media, and other online channels • Assist in the design and production of digital materials • Help execute industry-specific events, from webinars, trade shows, membership opportunities, round table executive discussions, road shows and other engagements • Track and analyze campaign performance, identifying areas for improvement and optimization