• Design and scale GTM processes that unify Sales, Marketing, and Customer Success into a single, cohesive engine • Focus on eliminating friction during critical transition points (e.g., Lead-to-SDR, Sales-to-CS handoffs) to ensure a seamless internal and external experience • Architect an integrated tech stack and data model where every marketing touchpoint and sales activity is traceable from initial lead capture to "Closed Won" • Ensure 100% visibility into the customer journey to identify bottlenecks and conversion wins • Empower the field by streamlining workflows and automating administrative overhead • Support the development and maintenance of the business scorecard in collaboration with finance, tracking and reporting on critical financial and operational metrics • Partner closely with finance to align GTM operational strategies with broader financial goals • Take ownership of the RevOps tech stack • Ensure a seamless flow of data across the "Lead-to-LTV" (Lifetime Value) journey • Serve as the connective tissue between GTM functions, driving a unified strategy that treats customer acquisition and retention as a single, continuous loop • Create a high-performance, accountable team culture, focusing on agility and results aligned with Cerby’s growth and profitability targets.